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Can the Fundamental Principles of Non-fiction Writing be Applied to Fiction?

Posted in Uncategorized by admin on May 30th, 2011

 

by Philip Yaffe





I have never written fiction and never intended to. My 40-year career has been in journalism and marketing communication. However, a few months ago someone who had read my book on expository (non-fiction) writing and speaking contacted me to ask if I could help her with some fiction projects. I was inclined to say “no”, because I couldn’t really see what my kind of writing had to do with hers. By chance, a few weeks earlier I had came across a compilation of comments on writing by noted novelists and was struck by the similarity of what they had to say and what I had say. So I decided to give it a try.





The lady asked me to look at a novel she had written a few years earlier. We will first analyze the prologue of the novel according to some key principles and practices of expository writing, then look at how it was revised.





But first, what are these key principles? There really are only three of them. However, if properly understood and applied, they cover most writing situations, both creative and expository.



1. Emphasize what is of key importance.

2. De-emphasize what is of secondary importance.

3. Eliminate what is of no importance.







According to the conciseness principle, your text should be as:



1. Long as necessary



2. Short as possible





“As long as necessary” means covering all the key ideas you identified under “clarity”, and all the information of secondary importance needed to explain and support them. Note that nothing is said about the number of words, because it is irrelevant. If it takes 500 words to be “as long as necessary”, then 500 words must be used. If it takes 1500 words, then this is all right, too.





“As short as possible” means staying as close to the minimum as you can, because all words beyond the minimum tend to damage clarity. Subconsciously, readers will continually be trying to understand why those words are there, and will be continually failing because they serve no purpose.





Anything that doesn’t add to the text, subtracts from it.





C. Density Principle





According to the density principle, you text should contain:



1. Precise information



2. Logically linked





Using precise information aids clarity. For example, if you say it is a “hot” day, what do you mean? One reader might interpret hot as 24° C, while another might interpret is as 36° C. However, if you say the temperature is 28° C, there is no room for interpretation – or misinterpretation.





Using precise information also generates confidence, because it assures your readers that you really know what you are talking about. This helps to hold their attention, making it easier to get your points across.



To these three fundamental principles of expository writing, I would like to add a specific technique. Analyze each sentence or passage you write to see what question it may raise in the reader’s mind. Then answer it!





Usually these questions will be subconscious; the reader won’t even be aware of them. However, a lengthening list of “what is this?” and “why is that?” will inevitably cause the reader’s mind to wander away from what you are trying to say. When it has wandered far enough, it is unlikely to come back.





The reader will complain that the text is shallow, boring, insipid or confusing. And he will be right.





Analysis





Below you will find the “Analysis” of the prologue of the novel. For best benefit, you should probable read the text straight through, ignoring the comments in parentheses. Next, re-read with the comments. Finally, compare this original with the “Revision”, produced by applying the above principles.





The purpose of the prologue is to:

1) Introduce the principal characters

2) Outline the plot

3) Generate a sense of mystery and expectation

These are the key ideas; everything in the text should bend to them





———————————–





Aurora searched for his signal as the 737 taxied past her. (Where is she? Could she possibly be on the tarmac?). She saw nothing, but her belief didn’t waver. (Is she expecting some kind of major event?)





As the aircraft rolled almost out of sight, she noticed two distinct flashes. It was Mitch. As always, he’d remembered. Almost a year ago, they’d devised a system of code to communicate from the terminal to the plane when she’d complained that she couldn’t see in the tiny jet’s windows – a flash of his silver business card case meant that he loved her and he’d be back soon. (Hardly the major event suggested earlier.)





And she knew he would, considering the long-awaited engagement ring he’d just given her before he boarded – a solitary white diamond with heart shaped clusters on both sides and smaller diamonds embedded on the band. (Would a man really give a woman an engagement ring at an airport just before flying off to leave her for a week?)





Over fifteen minutes passed and finally the plane’s engines whined into action. Heaving greatly, the Rolls Royce motors overcame the aircraft’s stagnant weight and the immense mass accelerated down the long tarmac strip. Once having gained speed, it only took a small flick of the wing’s flaps and the steel structure effortlessly rose into the air and was magically in flight. (This seems a rather dramatic description of a plane taking off, particularly for people like Aurora and Mitch, who are used to flying. What is the purpose of this description?)





Aurora breathed a sigh of relief that was echoed by the few relatives that had remained on both sides of her – a petite woman, a young girl, a man.

The plane was away safely. (More drama about the airplane taking off. Is this paragraph really necessary?)





She dabbed her forehead with a handkerchief Mitch had given her. GMA it was initialized – Greg Mitchell Adderby – silver-haired, he was her boss, her mentor, her first real love (how old is she?). She breathed in the Antheus scent that still clung to it – his scent. Then she rubbed the sweat of her palm (still concerned about the takeoff?) against the jeans he’d bought for her at Harrods in London on their first excursion together, her first trip out of America. Ruby red denim. They were his favorite color, just like the ties he always wore. That was only a year ago.





She’d become so much a part of Mitch’s life since then, his wisdom and maturity a guide to her (how old is Mitch?). He had promised to protect her (against what?). And she marveled at the company he co-founded (with whom?), Rad Foods International, a distribution company for fresh and irradiated fruits and vegetables, a place where she could work happily, sometimes even excel.





But now he was gone. What would she do for a week? (Doesn’t she work in the company?) How she wished she hadn’t had to stay behind for the awards dinner, Young Business Designer of the Year. But she was proud of the achievement and the recognition. In his absence, Mitch had arranged for Gerard Marques, their lead salesman, to accompany her. “There’s no one else I’d rather rely on,” he had told her. (Aurora seems to have won award. For what? What kind of work does she do?)





On the plane, Mitch fumbled nervously with his briefcase (why “nervously”?). Then he stared out the window and caught a glimpse of Aurora in the oversized terminal window. Long, flowing, dark brown hair. Long waist, long, slender limbs. Even from a distance, the brightly dyed jeans and fire-engine angora sweater that clung to her svelte frame were a beacon to him. “My ray of sunshine,” he whispered, and breathed deeply, pensively. (Where is Mitch going? Where is he leaving from?)





As her tall figure dwindled to a mere dot, he took off his seatbelt and turned his neck almost backwards, straining to see her for a few more seconds.





Suddenly, the plane jerked. He was lurched abruptly, and a searing pain bolted from his head down his spine. He faced forward again and rubbed his sore neck. “Oh,” he cried, as the plane wrenched him another excruciating time, on this occurrence with even more force.





“For God sake man, get your head down,” a bearded man next to him yelled.

(Why bearded? This seems to be a gratuitous detail, shifting reader attention away from Mitch.)





“What?”





“Get your head down.”





Confused, Mitch obeyed the strict command and plunged his chest to his knees, gripping onto the silver card case through the chest pocket of his black Armani suit (is this dramatic moment an appropriate time to describe what Mitch is wearing?).





“Fire,” someone screamed from the economy section. “It’s the engine.” (Why economy section? Should we assume that Mitch is in business or first class? With the plane in crisis, does it really matter?)





“Place your head between your knees and be calm,” a shrill female voice wailed over the loudspeaker. (Would a trained stewardess “wail” in a “shrill voice”?) Her words were barely audible over the chaos.





As the aircraft reeled again, a luggage rack jarred opened above them, and a vivid fuchsia bag smashed into the aisle, its zipper bursting – bras, socks, and underwear spilling out. So steep was the jet’s angle now that the clothes tumbled down the length of the aisle with the ease of marbles. (Enumerating the contents of the bag shifts reader attention away from Mitch. Is it relevant?).





Next to Mitch, two women were sobbing hysterically. “This can’t be happening,” one screamed. (Once again, reader attention is shifted away from Mitch. Why?)





Unexpectedly, the doors of another overhead compartment swung open, this time hurling yellow cups onto the already frightened passengers (Is this sentence necessary?).





“Put on your seatbelt…” the bearded man shouted to Mitch from beside him. His hands fumbled to obey.





On the ground, Aurora swore that the plane lurched unevenly. It wasn’t ascending anymore. Suddenly, it made another wrenching motion and then pitched itself downward.





“My God,” she cried, looking fearfully at the dangerous angle. Everyone around her at the Niagara Falls terminal gaped at the scene. (Why this shift of attention away from Aurora just when it has been re-established?) The plane was only a few hundred yards off the ground, with no hope of enough room to level out for a smooth landing.





Suddenly, the aircraft tilted sideways and turned back towards the building. A colossal burst of fire spewed from the engine.





“They’re gonna die!” someone screamed.





“No!” Aurora pleaded as the metallic mass dropped to the asphalt with a force that violently quaked the ground, as if a Goliath was tumbling to earth. (This seems to be a gratuitous, distracting metaphor. Is it necessary?) The plane’s wing scraped along the airstrip with a deafening noise, and thick choking puffs spilled out of the hull.





An explosion blew out the left jet, and flames began raging.





Aurora was sure that Mitch was in one of the windows. She was with him – she envisaged the last time they’d eaten a romantic dinner together, the last time he’d snuck a kiss at work, the last time they’d made love– He was reaching out to her. (This seems a distracting interlude during a crisis. Is it necessary?)





Finally, the lamed giant skidded to a standstill on the tarmac just in front of the window where she stood.





———————————





The scene continues in very much the same manner, i.e. raising questions that aren’t being answered, unnecessary shifts of attention, distracting details, etc.





Revision of the Prologue





Here is the revision. See how application of the three expository writing principles (clarity, conciseness, density) and the question & answer technique have altered it.





——————————-





Aurora looked out of the terminal window, searching for his signal as the 737 taxied past her. She hadn’t yet seen it but she knew she would. As the aircraft rolled almost out of sight, she caught sight of what she had been waiting for, two distinct flashes. It was Mitch.





Almost a year earlier, she had complained that she couldn’t see him through the tiny jet’s windows, so they had devised their private signally system. A flash of his silver business card case meant that he loved her and would soon return.





And there it was. They had used the system many times over the past year, but this time was special. Just before boarding, he had given her what she had been praying for, an engagement ring. It was in the form of solitary white diamond with heart shaped clusters on both sides and smaller diamonds embedded on the band.





Mitch had planned to give it to her after his return, but as he said, “I just couldn’t wait.

“That was just like Mitch,” Aurora thought. Generally cool, calm and methodical, but capable of occasional flashes of appropriate spontaneity.





The moment he put it on her finger, all of Aurora’s girlish dreams about an elegant candle-lit dinner, a romantic moonlight stroll along the river, and maybe even her suitor down on one knee, instantly vanished. Mitch was as eager as she. That was all that mattered.





At the age of 26, she had of course been in love before. But never like this. It couldn’t have been like this.





The plane rested on the tarmac a good 15 minutes. Finally, its powerful Rolls Royce engines roared into action. It began taxiing down the runway, gathering the speed necessary to lift its heavy mass into the sky.





Aurora withdrew the handkerchief Mitch had given her from her purse. It bore the initials GMA – Gregory Mitchell Adderby. She briefly pressed it to her nose and breathed in the Antheus scent that still clung to it – his scent. Oh yes, she had been in love before, but never like this.





Just over a year ago, Mitch had been only her boss, but then became her mentor, her lover. And now her soon-to-be husband.





She touched the engagement ring he had put on her slender finger less than 30 minutes ago. Each time Mitch had gone away before, the days had dragged. But how was she going to get through the coming week now.





Mitch was on his way to the Young Business Designer of the Year awards dinner in Chicago, where he was to be honored. At 31, Mitch was still a boyish-looking if silver-haired entrepreneur. Six years ago, he and a university buddy had founded Rad Foods International, a rapidly growing distribution company for fresh and irradiated fruits and vegetables. Still small compared to its competitors, the company was generally recognized a real comer and would soon take its place among the big boys.





On the plane, Mitch was at a window seat, head turned back trying to catch a last glimpse of Aurora through the oversized windows of the Niagara Falls air terminal. Flowing auburn hair, long waist, slender limbs. Even at this distance, he could make out the ruby jeans and fire-engine red angora sweater he had bought her a few weeks ago when they were in London. “My beacon, my ray of sunshine,” he whispered.





As Aurora’s svelte figure dwindled to a dot, Mitch took off his seatbelt and started to open his briefcase. Suddenly, the plane lurched and he was thrown forward, hitting his head against the seat in front of him. He straightened up, rubbing his sore neck and just beginning to feel pain radiating down his body. The plane lurched again.





“For God sake man, get your head down!” yelled the man across the aisle.





“What?”





“Get your head down, you idiot! The plane is going to crash!”





There was no doubting the authority in the voice, so Mitch obeyed. He thrust his chest to his knees, gripping the silver card case through the chest pocket of his jacket.





“Fire! It’s the engine!” someone screamed.





Then a sturdily dispassionate but slightly wavering female voice came over the loudspeaker: “Ladies and Gentlemen, please place your head between your knees and remain calm.”





As the plane lurched again, an overhead luggage rack jarred opened. A fuchsia lady’s traveling case crashed to the floor, spilling out a rainstorm of equally colorful intimate apparel – bras, panties, stockings, nighties.





“Quite a show,” Mitch thought, trying to calm is rapidly fraying nerves. But the respite lasted only a moment.





“Put your damn seatbelt on!” thundered the man across the aisle. Mitch fumbled to comply, but never quite made it.





On the ground, Aurora was watching the scene in horror. The plane was no longer rising. Instead, it was wobbling from side to side as if trying to make up its mind which way to go. Abruptly, it pitched downward.





“Oh my God,” Aurora cried, her heart pounding and droplets of sweat pearling on her forehead.





Suddenly, there was a bright flash and a torrent of fire and smoke gushed from the plane’s fuselage.





“It’s going to crash! They’re all going to die!” someone shouted.





“No!” Aurora pleaded as the stricken aircraft plummeted out of the sky. Just before hitting the ground, the pilot regained some kind of control. He sent it along the runway. It screamed and screeched as its crippled undercarriage gouged huge trenches in the tarmac along its path.





Another explosion, more fire and smoke. Finally, the plane skidded to a stop just in front of the window where Aurora was standing.





————————————–





To answer the question at the beginning: Can the principles of non-fiction (clarity, conciseness, density) be applied to fiction? Indeed, they can. And with considerable effect. So if you have always wanted to write fiction but felt it was beyond you, why not give it a try? You may be better than you think.





Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course in good writing and good speaking in Brussels, Belgium. His recently published book In the “I” of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional is available from Story Publishers in Ghent, Belgium (storypublishers.be) and Amazon (amazon.com).





For further information, contact:



Philip Yaffe

Brussels, Belgium

Tel: +32 (0)2 660 0405

Email: phil.yaffe@yahoo.com,phil.yaffe@gmail.com






Advantages of Getting Individual Health Insurance

Posted in Uncategorized by admin on May 6th, 2011

Health insurance covers all the medical expenses generated by illness or diseases. All the conditions covered by the health insurance are stated in the health insurance policy. Health policy is a legal contract. The price of the legal contract is called the premium. Health insurance is a contract that provides money to cover for the policyholder’s medical expenses. Because medical treatment nowadays is increasing each year, it is important that we are equipped with individual health insurance plans.Individual health insurance plans are the coverage that a person buys independently.Health insurance is often provided for people as an employment benefit. State and federal government also are responsible in giving out health insurance to individuals who are: over sixty-five years of age, those receiving public assistance and those with certain disabilities like blindness and end-stage renal disease. Usually, employers and government programs are the ones who provide most health insurance coverage to individuals. However, 5% of the American population acquires individual health insurance plans. Individual health insurance plans have many advantages.1. If you are a policyholder then you don’t have to worry about where to get the money to pay for the hospitalization, doctor’s fees and other medical expenses because the health insurance company will cover all the expenses. The costs of medical care and treatment have been increasing lately that many people are now realizing the importance of having the right health insurance coverage to protect them in the years to come.2. Those people who have individual health insurance plans have an easier access to proper treatment and care compared to those people who are uninsured. This is also the reason why many Americans who are not qualified for voluntary public insurance want to have individual health insurance plans for their own purpose. Aside from that, their dependents or other members of their family can also benefit from the health insurance. These are just some of the many advantages of having individual health insurance plans.At present, there are about 47 million individuals in the United States who are uninsured. According to a recent National Survey, most of these people do not have health insurance because of the very high cost of health insurance coverage. But, if you do not have any health insurance coverage, it will cause some problems not only to you but to your families as well because you’re going to have to pay for the medical expenses out of your own pockets.Uninsured individuals are mostly the ones who do not receive the proper medical care and treatment. Usually, uninsured individuals suffer a lot because their illnesses or diseases are taken for granted and they cannot afford to get the proper medical care and treatment that they deserve.The secret in finding the right individual health insurance plans is to know how to find what you are looking for. We all know that finding individual health insurance plans isn’t an easy thing to do. There are a lot of health insurance companies nowadays that it’s very confusing what health insurance policies are right for you and for your budget. You should look at exactly what sort of coverage do you need.Take time to sit down and list out carefully what medical services suit your needs in times of accidents or unexpected illness. And when you have decided what you need then you need to look for individual health insurance plans that you can afford. You can find a lot of health insurance companies online that offers affordable individual health insurance plans for you and your family so that you will have peace of mind knowing that you’re covered when you or any member of your family gets sick or involved in accidents.


Electronic Health Records – Don’t Get Sick Without One

Posted in Uncategorized by admin on Oct 1st, 2010

Electronic health records (EHRs) started as way for doctors to organize their records, make ordering more convenient, reduce repetitive tasks, reduce errors caused by bad writing and so on. However, the physician side of EHRs has been somewhat slow to catch on because of the huge barriers to entry, such as converting existing records, changing the way documentation gets done and the cost of implementing a comprehensive system. Recent government financial incentives are boosting acceptance of the MD office-based EMR.

On the consumer side, some of the same issues have hindered large scale adoption of EHRs. First of all, it takes a long time to input the information and secondly, the record is only useful if it is kept up to date, placing a lot of pressure on people to manage the information correctly. However, as technology has improved, especially with mobile applications that make it easy for the user to retreive and enter data, the use and value of EHRs for consumers has grown.

Most families keep some kind of health records, even if it’s just copies of medical reports. Unfortunately, that kind of recordkeeping isn’t all that helpful when you’re in a doctor’s office and you can’t remember when you got your last tetanus shot. Storing information electronically can improve accuracy, provide information where you need it, when you need it and allow you to analyze yours or your family’s health. But how do you choose a record keeping system to use?

Frankly, we think that there’s still quite a long way to go in this area and none of the record keeping systems do everything that we’d like. But, there are some excellent programs out there. We have selected twelve recordkeeping systems that we liked the most and explained why we think so.

(1) HealthVault

Microsoft has made a huge investment in their personal health record program and it shows. Their system offers an extensive recordkeeping system, the opportunity to create family records and links to many other applications that enhance the value of your information. Through HealthVault’s “ecosystem” of connected, patient-friendly applications, you can store copies of your health records; upload information from health and fitness devices; provide information to your doctor, coach or therapist; and access products and services. We think that Microsoft is leading the pack in this area.

We love the device integration, the tab that gives you a history of the changes that have been made and the tab that allows you to select who you will share information with. However, Microsoft is so busy promoting its affiliates that it’s hard to figure out how you as an individual user can enter data. They also use some overly technical language such as “continuity of care” documents that are quite confusing. Interestingly, there’s no real emphasis on prevention tools and that’s a big gap, in our opinion. They also need a crumb trail; we thought we saw some prevention management tools at one point, but could never find our way back to the same page!

(2) Google Health

Google is another major player that has invested a lot of time and money into their EHR. Their record is quite comprehensive with lots of dropdown menus. We found, however, that the menus weren’t always complete enough so they can create confusion. This program can link to small group of other databases. If yours is listed, it’s great. For example, if you belong to Blue Cross Blue Shield of Massachusetts, you can directly import the last two years of your medical information, saving time and improving accuracy.

There are many applications you can link to that help manage medications, find clinical trials, convert paper records, get coordination assistance, link your record to doctor’s office and more. This EHR is easy to use and contains lots of management tools but it still feels quite “young “in its evolution. Once again, not much emphasis on prevention or, if there is, it’s not obvious.

(3) Health Minder

This is a great EHR system! It’s very comprehensive, covering not just the basics but includes medical expense and claims tracking, pet medical history, family history, smoking, exercise, lifestyle issues, observations (so you can make a note when you experience something different and track what you are worried about), reminders, job related risks, environmental issues and more. The system is very easy to use. It does not have the linking and expanded apps opportunities available through the biggies such as Google and Microsoft but it’s more comprehensive and easier to use. Apparently other organizations agree because it’s won quite a few awards. It costs $35 annually.

(4) My Healthe Vet

The VA really got it right with this online personal health record. This well designed system not only includes all of the usual health tracking options, vets can also refill prescriptions electronically, access benefit information and do research on their conditions.

(5) Health Manager

This offering from the Mayo Clinic works with Microsoft HealthVault and gives you advice from Mayo Clinic experts when you need it. Recommendations are created just for you and updated in response to your health information. The more complete your profile, the more tailored your recommendations become, making it easier for you to proactively maintain your health. This is a great marriage of Microsoft’s database function and Mayo Clinic’s diagnostic expertise.

(6) Cloud PHR Pro

Cloud PHR Pro is the paid version of Cloud PHR. You may or may not need the paid version; we just like what this mobile application does for you. There are a lot of mobile PHR apps being promoted; we like this one best. The Pro version gives you the option of caching your data, allowing you browse your health record in a doctor’s office without Wi-Fi or cellular service. The user interface is also improved, with faster load times and a more readable display of health information. Profiles can be assigned pictures, allowing you to manage your family’s health information in a more natural way. Whether you use the free or paid version, this mobile app brings information where you need it.

(7) AccessMyRecords.com

This EHR takes a somewhat different approach. Their system is designed to collect information that can be used in an emergency or in a doctor’s office. The scope of information is much greater. You are able to upload documents such as your will or trust, passport, driver’s license, birth certificate, transcripts, homeowners, automobile and life insurance policies, real estate closing documents, and more. You are issued a card that gives EMS or other helpers the ability to access your data.

There are a number of these kinds of offerings including those that put info on a microchip in a bracelet or on a memory stick that you wear around your neck. We thought this group was unusual and interesting in that it added proxies and other information that can be very relevant in an emergency situation. The service costs $30 per individual; $50 per couple; add children at $20 each.

(8) GlobalPatientRecord

In addition to the usual health information, this EHR also provides a central location for all legal information, such as living will, power of attorney and Do Not Resuscitate information, emergency contacts information, reminders of future check-ups, medical history and is also available as a mobile application. Unfortunately, we couldn’t get the demo to work and the site makes it a bit difficult to know how to sign up.

(9) myMediConnect

This is one of several EHRs that eliminates the problem of getting all that information loaded. You can add your own info or pay to have the service add the information for you. This record keeping system is very comprehensive and interactive, including prescription reminders, health savings calculator, health education, and links with Microsoft HealthVault. Sign up is free but retrieval services can be expensive.

(10) CheckUp

This EHR is fairly comprehensive, as well, with the addition of automatic risk assessments. We liked the way this system handled information but found that it is very standalone with no integration with any other applications.

(11) MedsFile.com

This free system looked good but we couldn’t access the demo so we couldn’t test it very well. The EHR stores lists of medications, supplements, allergies, emergency contacts, immunizations, personal and family history, procedures and surgeries and emergency contacts. You receive a card that allows MDs or EMTs to access files from your cell phone.

(12) My Health Diary

This EHR is actually dedicated to issues related to blood such as donations and AIDS. And it has a very nice personal health record system. You can create charts of your clinical investigations including blood pressure and blood sugar readings, all types of clinical tests, treatments, diagnosis and medical images with the ability to access reports & data online. There are some excellent health calculators available here as well. It’s an interesting product with a lot of information but doesn’t seem well integrated.

In summary, you can gain a lot of insight into your health by using an EHR and remain in better control of your information. Don’t get sick without one!